September 29, 2022



Unity Financial institution deploys new advertising marketing campaign, targets feminine entrepreneurs

Unity Financial institution Plc has deployed a brand new advertising marketing campaign focused at reaching hundreds of thousands of ladies entrepreneurs, particularly the underbanked throughout Nigeria with its new retail product, the Yanga account.

The Yanga account, which was launched by the lender in November 2021 according to Unity financial institution’s strategic imaginative and prescient of being “Nigeria’s retail financial institution of alternative” debuted in 4 geographical areas: Mararaba/Nasarawa state, Ibadan/Oyo state, Uyo/Akwa Ibom state and Gombe/Gombe state.

Commenting on the brand new Yanga Market Penetration Marketing campaign, the Divisional Head, Retail and SME, Mr Olufunwa Akinmade acknowledged that “having launched the Yanga Account, unveiled Veteran Actress, Sola Sobowale as “Mama Yanga’’, the brand new marketing campaign is meant to additional present the engagement platform to empower core goal of the product current in our communities and located amongst hundreds of thousands of underbanked ladies”.

The product targets ladies entrepreneurs within the Micro, small and medium enterprises, MSME house, particularly the underbanked, providing financial savings and funding, capability constructing, company banking, devoted brokers, medical insurance coverage and microloans to the ladies, thereby deepening monetary inclusion.

The advertising drive features a well-targeted tv business that includes the Financial institution’s model ambassador, the award-winning Nollywood actress, Sola Sobowale who was topped “Mama Yanga” on the launch of the product in November final 12 months due to her robust attraction to the goal market. Throughout the a number of channels deployed for the marketing campaign, “Mama Yanga” might be sharing the tales of how Yanga is empowering ladies and altering lives throughout Nigeria.

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