December 2, 2022

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Leadway gives huge media property to assist youth-owned companies


Leadway, Nigeria’s foremost monetary companies supplier, has introduced that will probably be providing its huge media and promoting property throughout the nation for youth-led enterprises to advertise their manufacturers in reaching enterprise development within the face of the worldwide financial slowdown in post-pandemic headwinds.

The initiative tagged “Media Sprint”, aligns with Leadway’s company ethos of offering alternatives and supporting Nigeria’s big younger inhabitants. It will contain all its paid and owned-media property comparable to social media real-estate, radio spots, newspaper columns, and out-of-home platforms comparable to static, digital, and digital boards.

The free media publicity throughout all its mainstream media and promoting platforms is scheduled to run for a interval of 4 weeks to commemorate the 2022 Worldwide Youth Day, themed “Intergenerational Solidarity: Making a World for All Ages”.

Talking on the initiative, Olusakin Labeodan, group chief advertising and marketing officer, Leadway Holdings acknowledged that this undertaking strongly aligns with the strategic leaning in the direction of the Nigerian youth.

He reiterated that the initiative is the boldest assertion of how a lot the model is keen to cede to assist promote the youth, whose enterprises want a model push to realize financial development in these making an attempt financial instances.

“A report on the State of Entrepreneurship in Nigeria by the Destiny Institute exhibits that 67 % of entrepreneurs are youth between 18 – 35 years outdated, who’ve turn into the spine of our economic system. For us, these insights mirror a vibrant populace with large potential and keenness working in a clime ranked 131st out of 189 international locations on the convenience of doing enterprise index. The least we are able to do is to present a little bit of ourselves to indicate that we care and are enthusiastic about their development.

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“Certainly, it has turn into crucial for main organisations and people to be that enabler of enterprise survival and assist these companies as they try to navigate the hurdles of working a enterprise on this difficult financial actuality underpinned by rising inflation and power poverty.”

“Understanding this actuality, we elected to supply youth-led companies with a strategic push by providing our owned-media property for publicity and model publicity, a lot wanted at these instances. “We’re optimistic that this intervention will encourage higher enterprise and transactional outcomes for our younger entrepreneurs.”, he added.

Earlier than this intervention, Leadway has not too long ago been deliberate in strategic partnerships and sponsorships of youth-led initiatives throughout a number of sectors, comparable to sports activities, creativity, and companies.